Solaire Resort North

I led branding and marketing operations for the pre-opening phase of Solaire Resort North as interim head of Brand & Marketing. I directed the development of creative assets, including marketing collaterals, website architecture, and social media frameworks, ensuring alignment with the brand’s identity. I designed and executed strategic communication plans that elevated media coverage and brand visibility. Partnering closely with design and construction teams, I oversaw branding for key pre-opening initiatives such as property signage, restaurant design, and guest journey mapping. Additionally, I orchestrated event logistics for an opening gala hosting over 750 high-profile guests, negotiated vendor contracts, and managed budgets across six divisions. To support the resort’s launch, I spearheaded the seamless execution of a two-day TV commercial production featuring Anne Curtis-Smith, facilitating collaboration between property operations, construction teams, and external vendors.

Solaire Resort Entertainment City

I executed strategic PR campaigns to elevate brand positioning in competitive gaming and hospitality markets, managing media relations, content creation, and influencer partnerships to drive engagement. Collaborating cross-functionally across gaming, resort operations, and digital marketing, I ensured cohesive and impactful brand narratives. I produced high-quality content—press releases, executive speeches, and marketing materials—spanning gaming, dining, retail, and entertainment. I managed press events, directed photo and video shoots, and oversaw media previews. Additionally, I coordinated high-profile events, handling guest management, entertainment programming, and emceeing to ensure seamless execution. For Solaire Resort North's planning phase, I implemented branding strategies for F&B concepts.

Long-form is not a lost art.

Below are links to writing samples during my time in Solaire shared and published in select titles in the Philippines.

Well-versed in travel, hospitality, luxury, Food & Beverage, and entertainment themes. Select works also include executive statements as part of the material creation brief.

Other features

Visual Media and Copywriting

Solaire Resort North Opening TVC

Led the team in the discussions and identification of celebrity talent that aligned with the brand and target market.

Negotiated fees and contract obligations with talent management agency.

Overall in charge of set coordination, management of artist on-property requirements, and producer during 2-day production shoot.

Material was published and cross-posted on all Solaire Resort social media channels amassing more than 15 million views combined.

2021 US Women’s Open Champion Yuka Saso.

Developed copy on behalf of International Container Terminal Services, Inc. (ICTSI), sister company of Bloomberry Resorts Corporation, owner and operator of Solaire Resort.

Solaire Monopoly Game

Developed copy to provide highlights of exclusive edition following Casino Gaming-specific and overall brand tonality.

Led photoshoot and communications collateral art direction.

2022 International Women’s Day

Led strategic content ideation and direction to feature details of the property other than services. Developed copy in alignment with brand voice and identity.

Promotional content for Louis Vuitton at The Shoppes at Solaire

Developed copy to support the marketing efforts of Louis Vuitton’s boutique located in Solaire ensuring both brand sentiment and mandatories are met.

Co-led art direction for photography and communication collaterals.

Chocolate Harvest: Farm-to-table Degustation at Finestra (2022)

Developed copy to highlight one of Solaire’s corporate social responsibility (CSR) initiatives.

Spearheaded the photoshoot art direction and storyboard creation.

Creative Direction

Provided art direction to the creative team for Solaire Resort North’s inaugural hotel room key cards.

Inspired by the luxury integrated resort’s towering Nikolas Weinstein piece entitled “The Mangrove”, the key card design features a subtle silver iridescent base color to mimic the sculpture’s light play, horizontal pipings that represent the Borosilicate Glass tubes that make the sculpture. The sleeve is designed with a window to imitate the curvature of the sculpture spines. With the key card in its sleeve, the overall design intends to be a representation of the sculpture.

Final and approved artwork by Gabrielle Navarro.

Solaire x Auro Chocolate Partnership

Solaire and Auro Chocolate partner up to support local cacao farmers.

Auro Chocolate has spearheaded a program that matches a specific cacao farmer with a partner brand. This video narrates the story of Mr. Arman Agravante, the farmer that Solaire supports by sourcing cacao beans exclusively from him.

Directed videography team. Led production. Developed storyboard, shot lists, script, and storyline.